Balancing the wobbly table: how coaching helps you find stability in business
Have you ever sat at a wobbly table, trying to enjoy a meal while constantly adjusting your plate, or putting napkins under a leg? Running a business can feel much the same. When one area is off-kilter, everything else compensates, making it harder to focus, to grow, and move forward with confidence.
Coaching is like a skilled carpenter coming in — not to replace the table entirely, but to help assess which leg needs adjustment. With small, intentional tweaks, the table can be stable again.
The four legs of business stability
Every business stands on key foundational elements. If one is off balance, the entire structure can feel shaky. Through coaching, we examine each of these areas, asking incisive questions to pinpoint what’s working, what isn’t, and what adjustments need to be made for long-term stability.
1. Staffing: do you have the right people in the right places?
Your team is one of the most crucial elements of your business. If productivity is low, staff turnover is high, or morale feels off, the issue might not be the people themselves but rather the roles, expectations, or communication structures in place. Coaching helps you assess:
Are team members working to their strengths?
Do they have the training and support they need?
Are there gaps in leadership, delegation, or structure?
2. Product or service: is it aligned with your market?
A business is only as strong as the value it delivers. If sales are inconsistent or growth is stagnant, the product or service might need refinement. Through coaching, we explore:
Does your product/service justify its pricing?
Is there a clear value proposition for your customers?
Are you offering the right solution to the right audience?
3. Marketing: is your message reaching the right people?
Even the best product won’t sell if the right people don’t know about it. If marketing feels like a hit-or-miss effort, coaching can help you clarify:
Are you targeting the right audience?
Is your messaging clear and compelling?
Are you consistent in your marketing efforts, or is there a disconnect?
4. Pricing: is your business financially sustainable?
Pricing is more than just numbers; it’s a reflection of your value, positioning, and business model. If revenue isn’t where it needs to be, a pricing evaluation might be necessary. Questions to consider include:
Is your pricing aligned with market expectations and the value you offer?
Are you underpricing due to fear of losing customers?
Is your financial structure sustainable for long-term growth?
Small tweaks, big impact
Just like stabilising a wobbly table, the key to business alignment isn’t necessarily a complete overhaul. Sometimes, a slight shift such as adjusting pricing, refining a marketing strategy, or realigning team roles — can make all the difference.
This is where coaching comes in. Instead of trying to fix everything at once, we focus on what matters most right now, creating steady, incremental improvements that lead to lasting change.
If your business feels unsteady, it’s not a sign of failure — it’s an opportunity. With the right adjustments, clarity, and support, stability is within reach.
Book a free discovery call today to explore where your business needs the most attention.
Written by Margi Biggs